How to Create Powerful Feature Flags to Fuel Product Experimentation

More and more teams are looking for ways to iterate gradually and validate their ideas with data. Techniques like A/B testing, feature flagging, and gradual rollouts are quickly going from niche to mainstream. More experimentation means faster development and better products. But like any trend, product experimentation is a good idea that can easily go wrong. For every game-changing A/B test, there's a trail of testing mistakes that led well-meaning teams down the wrong path.

We'll focus on the beginning of the product experimentation journey -- feature management and feature rollouts. When used strategically and thoughtfully, feature flags can be powerful tools in mitigating risk in your development cycle. Feature flags give us a high degree of control over the features we release — but what ensures we have a high degree of control over our feature flags?